In the first place, the only difference between an international business plan and a local business plan is the global implications and ramifications, notwithstanding the larger global market, and the attendant cross-border practices and dynamics that need to be considered.
Nevertheless, a business plan is just a road map, to show you how to go to where you want to go from where you are.
At its core, is the systematic game plan, which highlights all the strategic and tactical initiatives of completing the journey.
It has all these key elements:
1) Executive Summary;
2) Unique Selling Proposition/Unfair Advantage;
3) Organisational Background (including vision and mission statements);
4) Global/Local Market Analysis;
5) Global/Local Competition Analysis;
6) Vulnerability Audit;
7) Marketing Plan/Product Launch;
8) Manpower Plan;
9) Financial Analysis (with a detailed 12-month statement);
10) Sensitivity Analysis;
11) Contingency Plan;
12) Game Plan (with a detailed 1-year plan, including all the strategic and tactical initiatives in tandem with predefined corporate objectives);
Your game plan encapsulates all your long-range goals and objectives which are systematically translated into specific, prioritised and executable tasks which you need to accomplish daily, weekly, monthly, quarterly, and annually.
For implementation and execution, it contains the following critical elements:
- specific objectives for each predefined task;
- metrics to measure your progress;
- accountability, as some tasks may need to be shared;
- resources you need to get the work done respectively;
[I call them the 7 Ms': Money; Men; Methods; Machines; Materials; Metrics; and Mojo]
- timetable for completion of each predefined task;
Moreover, your game plan also provides a clear snapshot all potential obstacles and/or roadblocks that may pop up, and also a slew of possible strategies to deal with them. They serve as your contingency plan.
Before I sign off, I like to point out that the fire test for your business plan will come from your consistent follow-up and massive follow-through of whatever you have set out to do, as laid out in your game plan.
Furthermore, the business - and game - plan is not etched in stone. You have to stay laser-focused on your strategic goals and objects, but remain steadfastly flexible in your tactical execution.
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